Category: videography blog
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Why film editors want RAW
Video editors often speak with reverence about RAW footage, a format prized for preserving the maximum possible image information straight from the camera’s sensor. They demand RAW as a purist attempt to work with absolute colour control and manipulation of light and shadow the moment it was shot. Never will we be able to transport…
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Exposure in a digital age
Great exposure can get you… Great exposure! Exposure is a key concept to understanding what brings your image to life and how a camera and lens work together. Exposure is the amount of light that reaches the camera’s sensor. It determines how bright or dark an image appears and is achieved through the basic concepts…
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What is in your frame?
In each moment when shooting you are choosing what you see and your lens choice limits or broadens these possibilities. When deciding what lens to use, you will consider focal length, angle of view, depth-of-field and sensor size as these elements determine the size and focus of what is inside your frame. When looking at…
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The canvas of videography
Sensors are the spine of all cameras, the hardware that captures the light, converts photons to electrons. It is not necessary to understand how a sensor works to use one, however it will allow different creative choices when deciding lenses and help you understand why particular cameras produce certain aesthetic characteristics. The complexity runs deep…
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Looking into the interview
Cinematography concepts applied to video circumstances render pleasing visual composition. The modern Socratic dialogue, an interrogation, the news report broadcast, the counselor’s meeting, the 1-on-1. The interview. A staple part of how information is relayed and stories are told.We are a global society in which our moving image medium emerged from the world of cinema.Evolving…